Super Bowl LVIII sees record female viewership amid Taylor Swift hype

taylor swift travis kelce super bowl

The relationship between Travis Kelce and Taylor Swift was the storyline of the 2023 NFL season. 

While the coverage of the two may have irked some, Swift’s presence at games appears to have had a major impact on viewership.

Taylor Swift and Travis Kelce embrace as they walk on the field at Super Bowl

Taylor Swift and Travis Kelce. (CBS Sports)

Super Bowl LVIII, between the Kansas City Chiefs and the San Francisco 49ers, was the most-watched Super Bowl of all time, drawing in an average audience of 123.4 million viewers, CBS Sports announced. 


Included in that number were 58.8 million women – the most ever – which was an increase of 9% from last year, according to the New York Post. 47.5% of the total audience were women.

While Sunday’s Super Bowl had multiple factors going for it – two recognizable organizations and an overtime thriller – Swift’s presence undoubtedly had an impact on the ratings. 

The Chiefs erased a 10-point first-half deficit to win back-to-back Super Bowls and their third in the last five years. 

Travis Kelce wraps his arm around Taylor Swift at NFL playoffs

Taylor Swift and Travis Kelce have support from their families.

With another Super Bowl victory, Patrick Mahomes became just the sixth quarterback to win three Super Bowls and just the third player to win three Super Bowl MVPs.

Chiefs head coach Andy Reid also won his third Super Bowl, putting him among the greats of the game.  

Kansas City’s overtime victory over the 49ers puts Reid in a tie with Bill Walsh and Joe Gibbs for the second-most Super Bowl trophies by a head coach.

Reid is now three Super Bowls away from tying Bill Belichick’s record-setting six rings and one away from Chuck Noll, who finished his career with four. 

Andy Reid hoists the Lombardi Trophy

Kansas City Chiefs head coach Andy Reid celebrates with the Vince Lombardi Trophy following the NFL Super Bowl LVIII football game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium on Feb. 11, 2024 in Las Vegas.

“He was already a Hall of Fame coach before tonight,” said Chiefs owner Clark Hunt, according to The Athletic. “But adding that third Super Bowl trophy in five years, I think really solidifies his status as one of the best of all time.”

Kansas City will attempt to become the first team in NFL history to win three straight Super Bowls. 

Divsion II women’s basketball player sets NCAA record with incredible 44 rebound game

Women’s college basketball had a monster Thursday night. 

Iowa Hawkeyes star Caitlin Clark became the NCAA women’s all-time leading scorer, and Francis Marion center Lauryn Taylor grabbed 44 rebounds against North Greenville in a Division II matchup, an all-time record for all divisions. 

A view of a basketball rack

A general view of practice basketballs sitting on a rack is seen during a college women’s basketball game between the Toledo Rockets and the Michigan Wolverines on Dec. 8, 2022 at Crisler Center in Ann Arbor, Michigan. (Scott W. Grau/Icon Sportswire via Getty Images)

Taylor hauled in 30 defensive rebounds and 14 offensive rebounds to shatter the previous record of 40 rebounds in a single game, set in 1983 by Deborah Temple of Delta State. 


Taylor was not just dominant on the glass, as she added a career-high 34 points in an 85-62 win. 

In Division I, it was Clark who stole the show. 

Needing just eight points to break the scoring record set by Kelsey Plum, Clark wasted no time against the Michigan Wolverines, drilling a 35-foot three-pointer just minutes into the first quarter for the record. 

Caitlin Clark celebrates

Caitlin Clark, #22 of the Iowa Hawkeyes, celebrates after breaking the NCAA women’s all-time scoring record during the first half against the Michigan Wolverines at Carver-Hawkeye Arena on Feb. 15, 2024 in Iowa City, Iowa. (Matthew Holst/Getty Images)

“I don’t know if you could script it any better,” Clark said. “Just to do it in this fashion, I’m very grateful and thankful to be surrounded by so many people who have been my foundation in everything I’ve done since I was a young little girl. You all knew I was going to shoot the logo 3 for the record.”

Clark finished the night with a school-record 49 points as the Hawkeyes defeated Michigan, 106-89. 

Caitlin Clark celebrates with her teammates

Iowa Hawkeyes guard Caitlin Clark, #22, celebrates with teammates during a presentation after breaking the NCAA women’s all-time scoring record during the game against the Michigan Wolverines at Carver-Hawkeye Arena on Feb. 15, 2024 in Iowa City, Iowa. (Photo by Matthew Holst/Getty Images)

Iowa moved to 23-3 with the win and has four regular season games remaining before the Big Ten Tournament. 

“It’s been a little bit of a distraction, but a good distraction, right?” Iowa head coach Lisa Bluder said. “You want these kinds of distractions for your team. But at the same time, it’s time now for us to really focus on making our team better and getting ready for Indiana next week, the Big Ten Tournament and the NCAA Tournament.”

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